One afternoon, my son walked into my home office and quietly handed me one of his favorite toys — a small wooden boat. “I want you to have this,” he said. “To make you happy.”
It was one of those simple, profound moments.
With that boat in my hand and both of my kids by my side, something clicked. After nearly 30 years building brands, leading teams, and navigating the ever-evolving world of marketing, I realized it was time to channel that experience into something of my own — something with purpose, play, and heart.
This is Buddy & Button.
A name inspired by my kids. A company inspired by what matters.
It started with a small boat...
and a bigger dream.
Started by a simple act of a child to his dad - and a promise made to build something better.
After nearly 30 years in marketing leadership and business growth consulting, I’ve helped brands grow, teams evolve, and businesses transform across industries. From President and CMO to SVP roles at Hasbro, Digitas, RXBAR, Kin Insurance, and Advantage Unified Commerce, I’ve led both agency-side and client-side — and advised tech, CPG, retail, and non-profit organizations on marketing strategy consulting and digital transformation initiatives.
My background spans Fortune 500s, challenger brands, and startups — with a focus on digital reinvention, omni-channel retail strategy, ecommerce development, and performance marketing consulting grounded in data and analytics.
At every stop, it’s never been about headlines — it’s been about measurable results. From sales growth and breakthrough media performance to cost-efficient customer acquisition, I’ve built and executed strategies that drive real business impact, not just awards.
I’m typically brought in at key inflection points — to launch, fix, or accelerate. I bring big-picture business growth leadership and sleeves-up execution, with a bias for action and an eye on what’s next.
Results Over Resumes
MAKE A BOLD MOVE TODAY THAT YOUR FUTURE SELF WILL THANK YOU FOR.